While working for Falcon Marketing, Ms. Hoffman has served as a technical writer and Director at PlantX Life Inc. (CSE: VEGA), creating technical documents for marketing materials, such as white papers and case studies. Additionally, since July 2018, Ms. Hoffman has served as a Technical Writer at Falcon Marketing LLC, a marketing and search engine optimization agency, where she oversees all marketing activities within the agency and is responsible for Falcon Marketing’s overall strategy as well as tailored strategies for its clients. From May 2017 to July 2018, Ms. Hoffman served as a technical Writer and Marketing Manager at Fabuwood Cabinetry Corporation, a kitchen cabinet fabrication company, where she managed a team of designers and developers, wrote strategic content for marketing manuals and search engine optimization. Ms. Hoffman holds a Bachelor of Commerce degree from Concordia University in Montreal, Quebec.